Outside of gaming apps, the most popular downloaded categories of apps are tools (23%), social (9%), entertainment (9%), and music (4%).In 1H 2016, this category accounted for 20% of all apps downloaded during the period. Gaming app downloads increased its share of total app downloads.The 9Apps report highlights key findings for the Indian market: This number is expected to grow to 20 billion in 2020. Nevertheless, the total number of apps downloaded is projected to grow a staggering 92% from 2014, to reach almost 8 billion in 2016, according to App Annie.

To learn more and subscribe, please click here.ĭaily app downloads in India saw a 16% increase during the first half of 2016, according to a new report from 9Apps, a third-party Android app distribution platform.Īs more apps are introduced to the Indian market, download growth may slow as it has in maturing markets. Follow us on Facebook, Twitter.This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. The InDev program will help developers expand user base, aid in publishing, monetizing and other aspects like promoting and marketing of apps.Ĭlick on Deccan Chronicle Technology and Science for the latest news and reviews. There are various challenges faced by local developers such as acquiring new users and monetization. In April, 9Apps announced the InDev Platform, which is worth USD 20 million and aims to help local independent and startup developers in India.

Apps that are better in localized promotion perform better in India,’ adds Ebrahim. 46 per cent respondents pick Screenshot when asked what affect their willingness to download a mobile game/app from an app store, while only 36 per cent selected Rating. ‘Interestingly, we also find that instead of rating, screenshot is the most important factor to attract potential app users. Simulation games are a new trending category, and account for 13 per cent of all game downloads. Racing and action games, although still the most popular, now make up 43 per cent of all game downloads (versus 53 per cent in 2015). The gaming consumption patterns have become more diversified. The proportion of games in total app downloads has increased to nearly 20 per cent this year versus 17 per cent in 2015. Consumption of gaming apps has increased more than that of non-gaming app.

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